When 'Common Sense' Isn't Common Across Generations: The Curse of Knowledge

Megan Gerhardt • September 12, 2025

I can name that tune...

A famous experiment by Elizabeth Newton involved people tapping out well-known songs with their fingers. The "tappers" (who knew the songs) predicted listeners would recognize 50% of the songs, but listeners only identified 2.5%. The tappers couldn't imagine not hearing the melody in their heads.


This is known as the Curse of Knowledge.


Chip and Dan Heath wrote all about it in their fantastic book "Made to Stick":


It’s hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it’s like to lack that knowledge. When they’re tapping, they can’t imagine what it’s like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.


The Curse of Knowledge is a well-established cognitive bias in which people who are knowledgeable about a topic have difficulty imagining what it's like not to know that information. Once you know something, it becomes nearly impossible to think about it from the perspective of someone who doesn't.


Once you learn something, you can't "unlearn" it to see the topic fresh. Experts consistently overestimate how obvious their knowledge is to others. The Curse of Knowledge creates several distinct challenges in intergenerational workplaces, where different age cohorts bring vastly different baseline knowledge and experiences, rooted in learning from different times in history.  The Curse works in both directions--older to younger and younger to older.


Check out these examples and see if any of them sound familiar:


This Meeting Could Have Been An Email

Different generations assume their preferred communication methods are universal. Boomers or Gen Xers might expect phone calls or face-to-face meetings for discussions because of their experience with the richness of those channels, while Millennials or Gen Z  handle the same conversation via Slack or text because of their increased functionality and efficiency. In both cases, we assume others understand the advantages we see, leading to misunderstandings about urgency, formality, or expectations.


Similarly, when it comes to office politics, older employees often assume everyone knows unwritten norms about hierarchy, approvals, or follow-up protocols that younger employees were never taught. When younger employees miss the mark, they tend to get labeled as "lacking professionalism",  when it's possible we may have missed a step in their onboarding where such norms needed to be laid out as necessary organizational standards.


Ok, Boomer

The most popular age-based stereotype in the workplace is that tired trope that older people can't learn new technology, but that, too, is related to the Curse of Knowledge. Digital natives often struggle to understand how someone unfamiliar with technology can grasp concepts they intuitively know, and may underestimate the learning curve for those interacting with it for the first time. This can lead to skipped steps, rushed explanations, and universal frustration.


Office Hours

For those of us who have experienced the majority of our careers showing up every day to an office, those intangibles that a vibrant workplace can bring are a no-brainer. Popping your head into your boss's office to ask a quick question,  grabbing weekly coffee with a co-worker, or discovering it's your assistant's birthday when someone brings a cake into the break room. These things seem trivial on a day-to-day basis, but over time they build commitment, strengthen relationships, and help make work something you can look forward to.


But many of our younger employees started their careers behind a computer screen, not getting any of that sickly sweet birthday cake, but also skipping the commute. While we can't imagine not understanding the benefits of occasionally being in the office, our younger colleagues may have a much harder time grasping why return-to-the-office mandates are occurring in some companies when their work can often be done efficiently and effectively from home. This is the Curse of Knowledge in action: if you've benefitted from a positive in-office culture, you likely have a hard time imagining a career without it.


Never fear, Gentelligence has a strategy to combat the Curse of Knowledge.


First, be aware of the warning signs that you have fallen victim to The Curse:

  • You hear yourself saying, "How do they not understand this?"
  • Someone refers to the issue in question as a "no-brainer"
  • Someone older or younger than you is struggling to understand something that seems unbelievably clear to you


Then we need to use one of my newest Gentelligence tools:

Make the Implicit more Explicit.

Implicit: implied, suggested, or understood without being directly stated.

Explicit: stated directly, clearly, and without any room for confusion.


Instead of skipping the logic or context, realize that you likely have a blindspot.  The only way to escape The Curse of Knowledge is to ask yourself what you are seeing that someone who lacks your experience may not realize.


To make the implicit more explicit, try out phrases like:


"Let me back up and explain why this matters..."

"For context, this connects to..."

"The background you need to know is..."

"This might seem obvious, but..."

"What's not immediately clear is..."

"The reason we do it this way is..."

"The piece that's not visible is..."


You can always invite someone to stop you if they already have the information. I've started saying "I've realized I often assume people are on the same page as me when in fact we are getting wires crossed, so I'm trying to be better about slowing down and providing an opportunity for people to ask questions."


Have you experienced The Curse of Knowledge? I'd love to hear about it.



























By Megan Gerhardt February 13, 2026
It has been said that everything old becomes new again on a long enough timeline. There's a fascinating generational trend I've been seeing among younger Gen Zs and the oldest of Gen A (Note: I am not calling that generation Gen Alpha, because that name is nonsensical and outdated already, and that generation is barely in their teens. More on that soon)--a craving for low-tech, no-tech, screen-free experiences. Gentelligence focuses primarily on generational dynamics in the workplace, and I do predict this will have implications for where and how these generations want to work. Despite the chaos surrounding back-to-office policies and experiments, our youngest members of the workplace (and our soon-to-be newest employees) are showing signs that they value time away from screens. I first noticed this last year among my own students, who were overwhelmingly setting change goals in my change management class focused on reducing screen time. Versions included "cleaning up my sleep routine" (putting the phone away at least 30 minutes before bed, eliminating blue light before bed, reading physical books), "reduce my weekly screentime", "stop doomscrolling", and "impose limits on TikTok and Instagram time". It was a sign that it was no longer just their parents or older generations who wanted them off their phones; they wanted themselves off their phones, too. For a wave of young people raised in an era of tech overload, it seems we have reached the point of maximum saturation, and they are pushing back. As one of my students astutely mentioned to me last year, "There are no boundaries now...our generation is just trying to figure out how to put some of them back." I've doubled down on the need for this in my teaching, having conversations with students about how to ethically use AI as a thought-partner while balancing protected time for our most scarce resource these days: deep thinking and connection. It was this need, coupled with the overwhelming research showing the improved retention and learning that occurs when students handwrite their notes and put away their laptops in class, that led me to declare our classroom a laptop and phone-free zone. We still use slides to guide conversations, but there are no longer 30 laptop screens popped up in front of them, distracting even those who are trying hard to focus. Surprisingly, I've had very little pushback. I was concerned they would feel like I was forcing them backwards, but collectively we seem to be exhaling. The discussions have never been better. As our younger Gen Zs reach young adulthood and our oldest Gen As become teenagers, they are emerging from a kind of social experiment they entered unwittingly — a life that has never known a world without constant screens. They are realizing how different they feel when they unplug. Gen Z and Gen A even have a term for this: touching grass. That's right, when the default is constant tech immersion, they had to come up with a phrase to represent the intentional effort it takes to step away. Whenever possible, I try to engage in some real-time generational anthropology, just to explore my hunches and (when possible) debunk stereotypes. Gentelligence is all about being curious rather than judgmental, and I am most definitely curious about these early signs that our younger generations are seeking a better balance between their tech and non-tech worlds. Last month, I was in Chicago for a keynote and found myself in a trendy food hall over lunch. There were little shops surrounding the food hall, including one of my all-time weaknesses, a stationery store . Pens! Journals! Paper! Notebooks! (I, too, love the analog. After indulging myself in a number of vital paper goods, I was tucking into a sandwich in the food hall and saw a (literally) noteworthy sight: a table of early 20-somethings, gathering on their lunch hour and...writing in their journals. Multi-colored pens, stamps, and conversation were plentiful. There was not a phone in sight. That in and of itself was remarkable. It turns out that stationary stores are experiencing a resurgence . Knitting, crocheting, embroidery, and sourdough baking are also all having a moment. Physical books ( and bookstores! ) are making a comeback. A few weeks later, I was at another event, this time a very trendy commercial interior design conference, where we were discussing ways to design spaces that promote intergenerational interactions (yes, it was as cool as you might be thinking). I saw a young designer at the cocktail hour and walked over to introduce myself. I asked if I could pick her brain on something, as I figured it was part of her JOB to be up on the latest trends. I asked her whether she was feeling a personal pull to use less tech, or if this was something she had seen among her peers. That's when she told me about Analog Bags . (I won't go down that rabbit hole here, but feel free to explore the link and know that I am absolutely creating my own Analog Bag as we speak). At that same design conference, a book was recommended to me: Megatrends by John Naisbett. The gentleman who suggested it said it changed his life. He thought I would find it interesting, given my interest in generational trends, behavioral cycles, and, of course, my classes in change management. I ordered it as soon as I got back to my hotel room (fun fact: it was published in 1982, so you'll have to find a vintage copy!). I've been devouring it, and among the many eye-opening insights was the observation that " the more 'High Tech' we become, the more we need 'High Touch.” Now, Naisbett was referring to the high-tech era of the early 1980s, when personal computers were entering the scene, but the relevance of the comment almost 45 years later, in the age of AI, was not lost on me. Those who have lived their entire lives as products of high-tech are now blazing the trail to meet their need for high touch. Let this be my formal declaration (for whatever it's worth) that I predict our youngest generations will lead us back to a balance between tech and high-touch: they are the proverbial canaries in the coal mine, and their message is clear. They are living, breathing embodiments of a life flooded with endless tech, fake news, constant connectivity, dopamine hits, and input dictated by algorithms, and it appears they may have had enough.
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